This means improved printability, faster make-readies, and a better match with proof…on a consistent basis, and automatically. Alwan’s CMYK Optimizer is functioning as the proverbial “glue” that brings the heretofore art and science of color together in the prepress department, to standardize CMYK files from all sources and deliver output files that are compliant with specific printing press requirements. Over 1000 participants since 1999 have attended Hunter’s training sessions there.Īmong the major installations that Hunter points to in North America is at Sandy Alexander, Inc., one of the most respected, full service graphic communication companies in the U.S. In addition to identifying and assisting resellers in implementing the latest advances in color management and imaging, Hunter has served as a trainer/lecturer for many conferences and organizations, including PIA/GATF, where he has taught the 5 day Implementing Color Management course. It’s very exciting to bring Alwan into resellers and shops, because the results, and the reaction, are immediate and significant.” Alwan Color Expertise is one of the very few that has truly broken ground with solutions that comprehensively address real world color issues from design through printing. Hunter comments, “I’ve been involved with color in graphic arts since the 80s, and as a color consultant I can attest to the many attempts so many have made to make color management a feasible and efficient process for our industry. In North America, where sales rose 500% in 2007, Khoury credits Pilot Marketing’s David Hunter, Alwan Color’s primary distributor in the US during 2007, for the marked increase in sales. The company points to growing sales across its product range with CMYK Optimizer Print & Publish as its top selling product. Sales peaked in 14 countries and were spearheaded by major distributors in all locations including the US, the Benelux, Italy, Scandinavia and others. Khoury remarks that the surge in Alwan sales has been an international phenomenon. Under Van Dam’s guidance, Alwan has tripled its distribution channel over the last year. In January 2007, the company added new personnel to the company including Patrick Van Dam as new Sales Director. The growth is even more spectacular when you consider that even with the drop in the dollar, more than 20% of our revenue came from the US market!” Sales, both in Euro and in units, have never been higher. Says Elie Khoury, company founder and president, “By any standard, 2007 is Alwan’s best to date. May 2008 - 200 New Installs in 2007Īlwan Color Expertise today announces its best financial results ever in 2007, with total sales value increasing by more than 50% compared to 2006, and over 200 new sites installed.
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